Consulting Services

Growth, Sales & Marketing

Our consultancy helps companies boost marketing performance through expertise in digital strategy, data analytics, pricing optimization, omni-channel management, sales enablement, and brand building.

Achieve Above-Market Growth with Our Expert Guidance

To outpace the competition, leading companies go beyond superficial customer experience efforts. They unify marketing, sales, and service to interact with customers in relevant, convenient ways at every touchpoint. Traditional siloed approaches fail to enable this seamless customer focus. We provide an integrated solution using the world's foremost consultants who help to transforms marketing, sales, and service capabilities. Our approach centers your strategy on customer needs, technology and AI to help optimizes interactions across channels and touchpoints.

With our proven frameworks, expert guidance, and hands-on support, we empower companies to:

Develop agile, data-driven marketing & sales teams that engage customers.
Continuously test and improve all elements of the customer experience.
Measure customer loyalty and maximize its impact on growth and profitability.
Execute strategic transformations that always put customers first with sustainable growth.

Our customer-centric solutions deliver sustainable organic growth, boosted by improved loyalty, referrals, and share of wallet. We go beyond strategy to provide the diagnostics, tools, training, and benchmarks needed to realize your customer experience ambitions at every level.

Our Growth, Sales & Marketing Capabilities

RELATED SERVICES: Business Strategy, Digital Transformation, or Organizational Design

How We Help Sales & Marketing Organizations

  • Personalization: A Strategic Advantage
    Our specialized personalization program offers a powerful feedback loop of one-to-one customer experiences, thereby strengthening brand engagement. This tailored approach not only delivers value to consumers but also fosters cross-organizational collaboration, setting new benchmarks for marketing and sales efforts.
  • Shifting Customer Acquisition Methods
    Consumer preferences for discovering and purchasing products are rapidly evolving. We refine companies' go-to-market (GTM) strategies by integrating state-of-the-art tools, as well as data, analytics and AI, to guide sales activities and inform marketing tactics.
  • Streamlining GTM Operations
    A consolidated approach to marketing, sales, and customer success operations has proven to be an effective way to enhance revenue growth and operational efficiency. Our team of marketing and sales consultants work closely with clients to restructure their GTM operations for optimized performance.
  • The Art of Digital Sales
    Achieving digital sales success entails a delicate balance between innovative go-to-market strategies and traditional sales tactics. We guide clients through this equilibrium by embracing emerging trends in data-driven selling, generative AI, digitization, and adaptive selling models.
  • Navigating Digital Transformation
    The advent of digital channels and e-commerce platforms has substantially altered consumer behaviors and expectations. We assist businesses in undergoing a digital transformation, enabling them to anticipate and meet consumer demands more effectively, and operate in new and untapped markets.
  • Embracing a Dynamic Landscape for CMOs
    The current business environment for Chief Marketing Officers (CMOs) is marked by perpetual change and uncertainty, offering a multitude of opportunities. Our consulting services empower CMOs to navigate this complex landscape, focusing on strategies for sustainable growth.

Our Impact

Santiago & Company is dedicated to driving exceptional business outcomes through innovative strategies and solutions. We empower organizations to achieve unparalleled growth, enhance their sales performance, and revolutionize their marketing approaches. Our team of experts combines deep industry knowledge with cutting-edge insights to create tailored strategies that not only meet but exceed market demands. We are committed to transforming our clients' growth trajectories, ensuring they not only thrive in their current markets but also successfully expand into new ones. Here are some examples of the value our clients see.

10-20%

Marketing ROI Improvement

12-18%

Topline Revenue Growth

300 bps

Margin Improvement

About Our Practice: Excellence in Marketing and Sales Strategy

We are committed to guiding our clients through the complexities of setting strategic direction, optimizing marketing and sales capabilities, and leveraging omnichannel opportunities in today's competitive landscape. Executing Discovery-Design-Delivery effectively necessitates aligning your organization's people, processes, and capabilities. We focus on aligning analytical capabilities with frontline operations to make strategies actionable. We collaborate closely with clients to generate insights, implement solutions, and build long-term, above-market growth capabilities. Our expertise in transformation design ensures that your organization is well-positioned for successful change.

Our Team of Experts
Our practice brings together specialists with real-world experience across disciplines, including pricing, branding, and digital marketing. Our consultants come from diverse professional backgrounds, enhancing our capability to deliver solutions aligned with your business objectives. Our comprehensive approach allows us to offer unparalleled expertise and actionable insights, helping our clients meet and exceed market growth expectations. For further insights, you are encouraged to visit our Insights page.

Investment in Knowledge and Tools
Our significant investment in research and thought leadership equips us with the latest insights into marketing and sales. Our proprietary tools and frameworks allow us to offer precise market analyses, aiding clients in making data-driven decisions.

Network and Community Engagement
We are deeply connected with a network of industry leaders, frequently engaging in webinars, workshops, and roundtables to share insights. We also leverage social media platforms like Twitter, LinkedIn, and Facebook to keep the conversation going on leading industry topics.

To achieve above-market growth, companies need to excel in two fundamental areas:

Encounter
We help organizations gain a data advantage by quickly analyzing relevant data sets and converting them into actionable insights. Our expertise in proprietary tools, research, and consumer behavior ensures quick and accurate discovery of pertinent insights.
Structure
Our proven methodologies shape business strategies, product developments, pricing programs, and customer experiences. Continuous streams of insights allow us to adapt quickly, innovating and assessing new solutions' feasibility.
Deliver
We assist companies in navigating the complex landscape of online and offline channels to deliver offerings tailored to individual customers. Our flexible programs and experiential training labs build lasting client capabilities in operational excellence.

Our Latest Insights

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